# AI Sales Order Entry for Brightpearl by Sage

> You can automate sales order entry from email, phone messages, and voicemails into Brightpearl by Sage using Logistify AI. The value: 90% reduction in labor costs, 90% reduction in return orders due to data-entry errors, & 50% faster order fulfillment.

- URL: https://logistify.ai/blog/ai-sales-order-entry-for-brightpearl-by-sage/
- Author: Daniel Emaasit, CEO, Logistify AI
- Published: 2026-04-08
- Category: Sales Order Agent

**Summary:** You can automate sales order entry from email, phone messages, and voicemails into Brightpearl by Sage using Logistify AI. The value: 90% reduction in labor costs, 90% reduction in return orders due to data-entry errors, & 50% faster order fulfillment.

## The Problem

This week, a fine wine distributor in New Zealand replied to our cold outbound email about automating sales order entry:

> Thanks. Can the system also receive orders from phone messages, voice mails? Cannot system transfer the order information into our CRM - Brightpearl.com?

We were excited to receive this reply for two reasons. First, this is exactly why we built the AI Sales Order Agent — we faced a similar problem in our previous business, managing warehousing and distribution for the largest B2B e-commerce startups. We would receive orders via email, WhatsApp, phone, and voicemail, and had to manually enter this data into our Inventory Management System.

Brightpearl by Sage is a retail operations platform (ERP + CRM) built for omnichannel retailers and wholesalers. Owned by Sage, it is particularly popular in the UK, Australia, and New Zealand — making it a common system of record for wine distributors and specialty wholesalers across those markets.

### Orders from Phone Messages and Voicemails

Many distributors still take orders over the phone — especially from long-standing trade customers who prefer to call. These calls often go to voicemail when the team is busy. The result is a backlog of audio messages that someone has to listen to, transcribe, and manually key into the system. [Logistify AI](https://logistify.ai/agents/sales-order/) handles this automatically: it listens to the voicemail, extracts the order details, and loads them into the Logistify Sales-Order Management System for review — no manual transcription required.

### Pushing Orders into Brightpearl by Sage

Once an order has been reviewed and confirmed in the Logistify platform, our integration pushes it directly into Brightpearl by Sage — creating the sales order, matching the customer record, and populating the line items. The data flows from the inbound message all the way to Brightpearl without anyone retyping a single line.

## The Solution

We've built the Logistify AI Assistant to solve this problem. It's like ChatGPT for supply chain managers. The Logistify AI assistant automatically fetches sales orders from WhatsApp/Email/SMS/Phone calls & voicemails into the Logistify Sales-Order Management System for review & quality checks. Then we push the confirmed orders to Brightpearl by Sage via our integration.

- 90% reduction in labor costs of data entry clerks
- 90% reduction in return orders due to data-entry errors
- 50% faster order fulfillment which increases customer satisfaction and repeat orders

## Who is Logistify AI for?

The Logistify AI Assistant is for operations and supply-chain managers at wine distributors, wholesalers, and retailers using Brightpearl who receive orders by phone, voicemail, email, or WhatsApp and want to stop manually re-keying data into their system.

## How do I get started?

Simply email us at daniel@logistify.ai or call +1 302 279 5510 with a workflow you need automated, and we'll help you skip the waitlist and onboard you personally.