# Fresho vs Logistify AI for Food and Beverage Wholesalers on Unleashed (2026)

> Fresho OrderPilot vs Logistify AI for food wholesalers on Unleashed: what each reads, how orders reach Unleashed, prices, and who should choose which.

- URL: https://logistify.ai/compare/fresho-vs-logistify/
- Section: Comparisons
- Updated: 2026-10-23

**Who should choose which:** In Fresho vs Logistify AI, choose Logistify AI if you want to keep Unleashed as your system of record and have orders from email, PDF, Excel, EDI, WhatsApp, SMS and voicemail entered there as sales orders, as a managed service with published prices and no setup fee. Choose Fresho if you're a fresh food wholesaler that wants one platform for online ordering, AI order capture, picking, delivery runs and invoicing, or may later run your operation in Fresho.

## Side by side

|   | Logistify AI | Fresho OrderPilot |
| --- | --- | --- |
| What you buy | A managed service: Logistify enters the orders, and a person reviews any order with an open question | AI order capture from Fresho, a platform for food wholesalers. Fresho says it can be used on its own or with Fresho's online ordering and Operations |
| Orders it reads | Email (message plus PDF, Excel .xlsx, .xls and CSV attachments), EDI, WhatsApp, SMS, voicemail and paper | Emails, texts, WhatsApp messages, voicemails and PDFs |
| With Unleashed | Creates sales orders in Unleashed, and sales quotes for quote requests | Fresho lists Unleashed among its supported business systems. Its pages don't say whether OrderPilot creates sales orders in Unleashed itself or through Fresho's platform |
| Regions | Every region where Unleashed is sold | Australia, New Zealand, the UK, Ireland, Singapore and the US |
| Who reviews orders | Held orders are reviewed by a person; your own staff can review them | Fresho says orders arrive ready for your team to approve and process |
| Reply to the buyer | Order confirmation with the quantity available on each line | Not described on the OrderPilot page |
| Prices on the order | The buyer's stated price, or the customer's Unleashed sell price tier | Fresho says its platform supports customer-specific pricing |
| Price | From US$499 a month billed annually or US$599 month to month. No setup fee. 30-day pilot US$1,000 | From $499 a month on its Australian and New Zealand pages (currency not named) or £249 a month on its UK page, plus a one-off setup fee |
| Getting started | A 30-day pilot on one workflow | Fresho recommends 2 to 4 weeks of training before going live, so the AI can learn how your customers order |
| Built for | Wholesalers, distributors and manufacturers, including food and beverage | Fresh food wholesalers and distributors |

*Checked 23 October 2026 against each vendor's own pages.*

## What does OrderPilot do with Unleashed?

[Fresho's integrations page](https://www.fresho.com/au/integrations) lists Unleashed among its supported business systems and says that, depending on the integration, Fresho can exchange orders, invoices, products, pricing and inventory data. [The OrderPilot page](https://www.fresho.com/au/orderpilot) says orders "flow directly into your ERP or system with no re-entry" and that OrderPilot works with your existing ERP. As of 23 October 2026, Fresho has no Unleashed integration page or help article that we could find, so its own pages don't say whether OrderPilot creates the sales order in Unleashed directly or the order is created in Fresho and synced to Unleashed. For [Xero](https://www.fresho.com/au/integrations/xero-integration) and [QuickBooks Online](https://www.fresho.com/help/en/articles/12897373-integrating-fresho-and-quickbooks-online-via-fresho), where Fresho documents the flow, Fresho sends the invoice once an order is locked in Fresho. If you run Unleashed, ask Fresho in a demo where the order is created, which Unleashed fields it fills, and whether Unleashed stays your system of record for stock.

## Where Logistify AI is stronger

- It works in Unleashed. Orders arrive as Unleashed sales orders, and quote requests as Unleashed sales quotes, so Unleashed stays your system of record.
- A managed service. Logistify does the entry; your team only looks at orders held with a question.
- Replies to buyers with an order confirmation and the quantity available on each line.
- Reads Excel files and EDI orders as well as email, PDF, WhatsApp, SMS and voicemail. (OrderPilot's page lists emails, texts, WhatsApp, voicemails and PDFs; Fresho connects to some procurement systems and buying groups by EDI.)
- Published prices and no setup fee.
- More than orders: supplier follow-up on open Unleashed purchase orders, and payments matched from your bank file and recorded in Xero or QuickBooks Online.

## Where Fresho is stronger

- Built for fresh food. Per its About page, Fresho was founded in 2015, one co-founder ran a seafood wholesaler, and the Fresho Group serves more than 1,000 distributors and wholesalers.
- More than order capture. Fresho says its platform also covers online ordering for customers, picking, inventory, delivery runs, invoicing and payments.
- A customer ordering app that Fresho says 50,000 venues use, so some of your customers may already know it.
- Fresho says it has offices in London, Melbourne and New York and supports wholesalers in Australia, New Zealand, the UK, Ireland, Singapore and the US.
- Paid support tiers with phone support and training if you want them.

## What Logistify does and doesn't do

Logistify works alongside Unleashed and isn't an inventory or operations platform. The [Sales Order Service](https://logistify.ai/agents/sales-order/) creates sales orders and sales quotes in Unleashed, prices each line at the buyer's stated price or the customer's Unleashed sell price tier, and replies to the buyer. The [Procurement Service](https://logistify.ai/agents/procurement/) follows up with suppliers on open Unleashed purchase orders. The [Accounts Receivable Service](https://logistify.ai/agents/accounts-receivable/) matches payments from your bank file to open invoices and records them in Xero or QuickBooks Online, whichever you use. It doesn't choose a warehouse for an order, plan delivery runs, run picking or give your customers an ordering app. If you want those, Fresho or Unleashed's own B2B Store fit better.

## Price

[Fresho's pricing page](https://www.fresho.com/au/pricing)s say tailored pricing starts from $499 a month in Australia and New Zealand (the pages don't name the currency) and £249 a month in the UK, with a one-off setup fee and a monthly subscription based on average order volume and the solutions you choose. [Logistify's Core plan](https://logistify.ai/pricing/) is US$499 a month billed annually or US$599 month to month for about 25 orders a day by email. Business is US$999 or US$1,199 a month for about 70 orders a day and adds WhatsApp. SMS, voicemail and other channels come with Enterprise. There's no setup fee, and a 30-day pilot costs US$1,000, credited if you sign an annual Core or Business plan within 14 days of the pilot ending. Prices are in different currencies, so compare the total at your own volume.

## Who should choose which

- You want to keep Unleashed as your system of record and have orders entered there for you: Logistify AI.
- Your customers send Excel files or EDI as well as emails, texts and voicemails, and you want buyers to get a confirmation with quantities available: Logistify AI.
- You also want supplier follow-up on open purchase orders and payments matched from your bank file: Logistify AI.
- Fresh food wholesaler that wants online ordering, AI order capture, picking, delivery runs and invoicing in one platform: Fresho.
- You want your venues on a customer ordering app, or may move your operation into Fresho later: Fresho.

Comparing more tools? See [AI order entry tools for Unleashed](https://logistify.ai/compare/ai-order-entry-tools-for-unleashed/), or read [how AI sales order entry works with Unleashed](https://logistify.ai/blog/ai-sales-order-entry-for-unleashed/).

## Frequently Asked Questions

### Does Fresho OrderPilot work with Unleashed?

Fresho lists Unleashed among its supported business systems, and says OrderPilot orders flow into your ERP or system. As of 23 October 2026, Fresho's pages don't say whether OrderPilot creates sales orders in Unleashed directly or through Fresho's platform, so ask Fresho in a demo.

### How much does Fresho cost?

Fresho says tailored pricing starts from $499 a month on its Australian and New Zealand pages (which don't name the currency) and £249 a month on its UK page, plus a one-off setup fee. The monthly price depends on average order volume and the solutions you choose.

### Can I use Fresho OrderPilot without the rest of Fresho?

Yes. Fresho says its AI-powered order entry can be used as a standalone solution that plugs into your existing processes, or as part of its all-in-one platform.

### What is the difference between Fresho and Logistify AI?

Logistify AI is a managed service that creates sales orders and quotes in Unleashed from email, PDF, Excel, EDI, WhatsApp, SMS and voicemail, and replies to buyers with the quantity available. Fresho is a platform for fresh food wholesalers with AI order capture, online ordering and operations tools, where your team approves orders.

### Does Logistify charge a setup fee?

No. Logistify publishes its prices, from US$499 a month billed annually, and offers a 30-day pilot for US$1,000.

## Sources

- [Fresho: OrderPilot](https://www.fresho.com/au/orderpilot)
- [Fresho: Automate my orders](https://www.fresho.com/au/supplier/automate-orders)
- [Fresho: Integrations](https://www.fresho.com/au/integrations)
- [Fresho: Xero integration](https://www.fresho.com/au/integrations/xero-integration)
- [Fresho Help Center: Integrating Fresho and QuickBooks Online](https://www.fresho.com/help/en/articles/12897373-integrating-fresho-and-quickbooks-online-via-fresho)
- [Fresho Help Center: Fresho Service Plans](https://www.fresho.com/help/en/articles/11182768-fresho-service-plans)
- [Fresho: Pricing (Australia)](https://www.fresho.com/au/pricing)
- [Fresho: Pricing (New Zealand)](https://www.fresho.com/nz/pricing)
- [Fresho: Pricing (UK)](https://www.fresho.com/gb/pricing)
- [Fresho: About us](https://www.fresho.com/au/about-us)
- [Fresho: Compare Fresho and Ordermentum](https://www.fresho.com/au/compare/ordermentum-vs-fresho)
- [Logistify AI: Pricing](https://logistify.ai/pricing/)
- [Logistify AI: Sales Order Service](https://logistify.ai/agents/sales-order/)