We built Logistify after spending years in warehouses where orders arrived through email and WhatsApp, invoices needed chasing, and trucks needed appointments. Our service takes on those recurring handoffs and returns the finished work to the ERP, WMS, or accounting system your team already uses.
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Before building Logistify AI, the founders ran a third-party logistics business with ten warehouses, 70,000 square feet, and $20M in inventory. They experienced the cost of manual handoffs every day.
Three brothers launched an on-demand warehousing company for B2B e-commerce businesses, managing inventory for startups like Sendy, Marketforce (YC S20), Kapu Africa, and SUKHIBA.
Grew to fully manage inventory across 10 massive warehouses occupying 70,000 square feet. During this period the team experienced first-hand the pain of manual data entry errors causing billing and operational chaos.
After years on the warehouse floor, the founders started running sales order entry, dock scheduling, accounts receivable, and related supply chain work through the ERP systems customers already use.
"We had the technology. We had the people. And yet every single morning, the first hours of work were spent copying information from one place to another. Not because anyone chose to make it that way — because that was the only way it could work. Until now."
— Daniel Emaasit, Co-Founder & CEO
These aren't industry estimates. They're from our warehouses — the exact cost we paid before we built the tool to stop paying it.
At our peak, 50 college interns spent their mornings reading emails, WhatsApp messages, and PDFs, then typing those orders into our inventory system by hand. Every single day.
We extended 30-day terms to our B2B clients and chased every invoice manually by email, WhatsApp, and sometimes in person. By the time we wound down, $100k in outstanding receivables was simply never collected.
700 vehicles loaded and offloaded across our network daily, with every one arriving without an appointment. Drivers signed in on paper and waited outside. At 45 minutes of avoidable dwell time per vehicle, that added up to 500 person-hours of collective waste each day.
The Coordination Tax
"The cumulative cost — in labor, errors, delays, and write-offs — that a business pays every day because its systems of record cannot bridge the gap between each other on their own. It is not a line item on the P&L. It is the sum of every order typed twice, every invoice chased by hand, every shipment confirmed over WhatsApp, and every truck that waited an hour in a yard because nobody knew it was coming."
Daniel speaks regularly on AI, automation, and the future of commerce at leading global conferences and industry events.




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