Fresho vs Logistify AI for Food and Beverage Wholesalers on Unleashed (2026)

Side by side

What does OrderPilot do with Unleashed?

Fresho's integrations page lists Unleashed among its supported business systems and says that, depending on the integration, Fresho can exchange orders, invoices, products, pricing and inventory data. The OrderPilot page says orders "flow directly into your ERP or system with no re-entry" and that OrderPilot works with your existing ERP. As of 23 October 2026, Fresho has no Unleashed integration page or help article that we could find, so its own pages don't say whether OrderPilot creates the sales order in Unleashed directly or the order is created in Fresho and synced to Unleashed. For Xero and QuickBooks Online, where Fresho documents the flow, Fresho sends the invoice once an order is locked in Fresho. If you run Unleashed, ask Fresho in a demo where the order is created, which Unleashed fields it fills, and whether Unleashed stays your system of record for stock.

Where Logistify AI is stronger

• It works in Unleashed. Orders arrive as Unleashed sales orders, and quote requests as Unleashed sales quotes, so Unleashed stays your system of record.
• A managed service. Logistify does the entry; your team only looks at orders held with a question.
• Replies to buyers with an order confirmation and the quantity available on each line.
• Reads Excel files and EDI orders as well as email, PDF, WhatsApp, SMS and voicemail. (OrderPilot's page lists emails, texts, WhatsApp, voicemails and PDFs; Fresho connects to some procurement systems and buying groups by EDI.)
• Published prices and no setup fee.
• More than orders: supplier follow-up on open Unleashed purchase orders, and payments matched from your bank file and recorded in Xero or QuickBooks Online.

Where Fresho is stronger

• Built for fresh food. Per its About page, Fresho was founded in 2015, one co-founder ran a seafood wholesaler, and the Fresho Group serves more than 1,000 distributors and wholesalers.
• More than order capture. Fresho says its platform also covers online ordering for customers, picking, inventory, delivery runs, invoicing and payments.
• A customer ordering app that Fresho says 50,000 venues use, so some of your customers may already know it.
• Fresho says it has offices in London, Melbourne and New York and supports wholesalers in Australia, New Zealand, the UK, Ireland, Singapore and the US.
• Paid support tiers with phone support and training if you want them.

What Logistify does and doesn't do

Logistify works alongside Unleashed and isn't an inventory or operations platform. The Sales Order Service creates sales orders and sales quotes in Unleashed, prices each line at the buyer's stated price or the customer's Unleashed sell price tier, and replies to the buyer. The Procurement Service follows up with suppliers on open Unleashed purchase orders. The Accounts Receivable Service matches payments from your bank file to open invoices and records them in Xero or QuickBooks Online, whichever you use. It doesn't choose a warehouse for an order, plan delivery runs, run picking or give your customers an ordering app. If you want those, Fresho or Unleashed's own B2B Store fit better.

Price

Fresho's pricing pages say tailored pricing starts from $499 a month in Australia and New Zealand (the pages don't name the currency) and £249 a month in the UK, with a one-off setup fee and a monthly subscription based on average order volume and the solutions you choose. Logistify's Core plan is US$499 a month billed annually or US$599 month to month for about 25 orders a day by email. Business is US$999 or US$1,199 a month for about 70 orders a day and adds WhatsApp. SMS, voicemail and other channels come with Enterprise. There's no setup fee, and a 30-day pilot costs US$1,000, credited if you sign an annual Core or Business plan within 14 days of the pilot ending. Prices are in different currencies, so compare the total at your own volume.

Who should choose which

• You want to keep Unleashed as your system of record and have orders entered there for you: Logistify AI.
• Your customers send Excel files or EDI as well as emails, texts and voicemails, and you want buyers to get a confirmation with quantities available: Logistify AI.
• You also want supplier follow-up on open purchase orders and payments matched from your bank file: Logistify AI.
• Fresh food wholesaler that wants online ordering, AI order capture, picking, delivery runs and invoicing in one platform: Fresho.
• You want your venues on a customer ordering app, or may move your operation into Fresho later: Fresho.

Comparing more tools? See AI order entry tools for Unleashed, or read how AI sales order entry works with Unleashed.